In chapter 2, Norman mentions that our mind takes in a complex task and breaks it down into simplified tasks, thus simplicity is the in the mind. Sometimes, the things that we perceive to be simple are in fact not that simple. Norman states that people feel comfortable working with intermediate level of complexity.
In chapter 3, the author mentions that things don't necessarily have to be complicated to be confusing; even simple things can be confusing. Norman mentions that the complexity can be due to the vast amount of information that we are required to remember, for example, numerous passwords that we are required to remember. Sometimes, putting this information out in the world helps in reducing the complexity, for example, reminders and sticky notes. Lastly, the author mentions that it's important to make use of forcing functions to constrain the choices and the amount of information, thus reducing the complexity.
In chapter 4, Norman talks about social signifiers which he defines as "indicators in the environment that allow people to navigate in otherwise complex and confusing environments". These are cues provided by the actions of other people. These signifiers are similar to the notion of affordances. Thus, intelligent designs provide signifiers that suggest the appropriate use of the device.
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